Suzanne Long always loved dogs. “Once a week after school I used to go to shelters in New Jersey near where I lived, I’d take a dog and find a home for it,” she says. “I gave away six dogs—that I know of! I’d parade them around the school and persuade kids to take them. I only stopped when my mother said no more.”
That love grew and grew. “Madison was my first dog,” she remembers. “My daughter was thirteen and we kept renting places that didn’t allow dogs. And what didn’t help was Madison was naughty from the get-go; he was the class clown in obedience class—and he knew it! He ended up flunking obedience school. If I left the bathroom door open I’d end up with toilet paper all over the floor. He’d eat anything. A whole watermelon. Once a whole roast beef.” She laughs. “Do you remember the TV show, Bewitched? There was this neighbor on it who was always looking out her window to see what was going on, Mrs. Kravitz. Well, Madison used to do that; we’d say he’s Kravitzing.”
Madison himself gave Long the idea of creating doggie cookies, though she talked about doing them for years before finding the time to start the company. She was determined that when she finally did, she’d do it right: and that’s what she’s delivered now. “Nothing is outsourced,” she says. “I created the recipe, I designed and print the labels. Every new flavor has to go to a laboratory to be analyzed. There’s a lot of work involved, but now I have a product that I can be proud of.”
Through trial and error, she came up with a customized cookie cutter for the small shapes. “I was up at four in the morning, either baking or doing research,” says Long. “I have custody of my granddaughter, so I had to find the time when I could. I had to make the shapes work with the different biscuits.” The results are beautiful and, apparently, delicious. “They’re meant for dogs but they’re safe for humans,” she reports. “And they’re good!”
The cookies are for sale locally at the Provincetown Pet Resort and Paws & Whiskers; Long is exploring selling them online as well. “I want to do farmer’s markets and fall festivals, that’s my dream,” Long says.
She’s no stranger to opening a new business or to working in town. Back in the 1990s Long had a bakery on Commercial Street called Rolling Scones featuring such delicacies as the Espresso Yourself and the Frank Zappachino. She still works as a freelance photographer and has bartended at Pepe’s, Ciro & Sal’s, the Flagship, the Lobster Pot, and the Boatslip.
“What I learned, I translated into the dog treats,” she says. “All the ingredients are natural, and there aren’t many of them. Less is definitely more. It’s all organic, there are no additives or preservatives or any dairy.” She pauses. “It’s home-cooking for your dog!” she concludes.
Current flavor “sites” for Madison’s Adventure Cookies include Provincetown, Naples (Florida), Boston, New York, Cape Cod, and Martha’s Vineyard.
Long is still pursuing other business ventures. “I go shell fishing,” she says. “It’s only natural to want to create more with these beautiful shells, so for years I’ve been making scallop shell lights for Christmas.” She also makes her own soy candles in flavors like Wicked Good Watermelon, Provincetown Summer Breeze, and Cape Cod Cucumber Melon, all available on her website at adventurecookies.com/.