The marijuana industry is about to get sexier.

A cannabis-infused lubricant is hitting dispensary shelves this week for the first time in Massachusetts, and the product’s creators hope it revolutionizes the way people think about marijuana.

“We designed Purient to kind of be the end-all-be-all to this whole category. It’s stronger than other products that even try to come close to what we’re doing. It’s designed to be more effective,” said Sieh Samura, who created the lubricant alongside his wife, Leah.

Read the entire article by Felicia Gans from the Boston Globe here.