The ptownie team completed a new website for Botanica, a gift store and art gallery located on the west end of Commercial Street in Provincetown MA. Owners, Bob and Mark, had a WordPress website and wanted to switch to Squarespace.
ptownie transferred the domain and files, and worked with the client’s existing logo to develop a fresh, new look inspired by the ocean and seaside gardens. Given the owner’s previous experience, ptownie designed and organized categorized pages of product inventory and provided tutorials to the client so they could expand the website’s e-commerce offerings as needed. The result is a website that gives their brand an inspired new look and and easily updated DIY e-commerce platform.
Ecommerce with real-time updates linked to in-store inventory
SEO and mobile optimization