ptownie 2020 Ad Placement Rates and Packages

Provincetown News

ptownie by the Numbers

ptownie.com is updated regularly with exclusive digital content:

  • 24,000 unique users / month
  • 67% of users access ptownie.com via organic search
  • 20% of users access ptownie.com via social media

Top Locations:

  • 12% Boston
  • 9% New York City
  • 5% Provincetown
Social Media:

  • Facebook: 13,785 Followers
  • Instagram 3,750 Followers
  • ptownie Dispatch Newsletter: 3,600 Subscribers

Choice of Technology:

  • 70% mobile
  • 20% desktop
  • 10% tablet
Ptown Bikes Ad

There are many good business reasons to advertise with us:

  • Upscale content that reflects the audience of Provincetown
  • Magazines do NOT get thrown away.  Many readers per copy.  
  • We reach more people across print and digital in the freshest way possible
  • We talk to people who love Provincetown & Provincetown businesses
  • Community site with 24,000 unique visitors/month offering news, information, opinions, reviews, community profiles, and more
  • Clickable & searchable community calendar
  • Weekly newsletter
  • Guide to what is open in off-season

But there are even more good substantive reasons to advertise with us:

  • Commitment to both year-round and seasonal Ptown community
  • Local experts who know the unique challenges and strengths of this town
  • Belief that the community is central to our wellbeing and success, and commitment to the success of all local business
  • Involvement in local affairs

 

ptownie Back Cover Ad

Available Placements

Banner advertisement featured in the weekly “ptownie Dispatch” email newsletter and blog post (3,500 subscribers):
$250

Banner advertisement displayed on the ptownie.com homepage for one week:
$250

Banner advertisement displayed on the ptownie.com Calendar page for one week:
$250

Banner advertisement displayed on the ptownie.com Calendar category page for one week:
$150

Advertisement in the ptownie Insider’s Guide to Provincetown:

4 Issues

June/July:  The FOOD Issue

August/September:  The FASHION Issue

Winter/Holiday Issue

Rates per Issue:

Quarter page: $600
Half page: $800
Full page: $1,200

Digital ad in magazine:   $250 additional

 

ptownie Social Media Post

Event Package: One Week

  • 1x Banner advertisement in the ptownie Dispatch email newsletter.
  • 1x Banner advertisement on the ptownie.com Homepage
  • 1x Banner advertisement on the ptownie.com Calendar Page
  • 1x Banner advertisement on a ptownie.com Calendar Category Page
  • 1x Custom social media post on ptownie pages
  • 1x Custom image on ptownie.com calendar event listing
  • Quarter page advertisement in the ptownie Guide to Provincetown (print & digital)

* Client to supply banner ads or ptownie can produce for an additional fee.

Price: $1500

Advertise with ptownie

Season Package 1: Three Months

  • 4x Banner advertisement in the ptownie Dispatch email newsletter.
  • 4x Banner advertisement on the ptownie.com Homepage
  • 4x Banner advertisement on the ptownie.com Calendar Page
  • 4x Banner advertisement on a ptownie.com Calendar Category Page
  • 4x Custom social media post on ptownie pages*
  • Custom images on ptownie.com calendar event listings
  • 3x Quarter page advertisement displayed in the ptownie Guide to Provincetown

* Posts will be shared to ptownie and the client’s social media audiences (Facebook & Instagram), and will be enhanced by a boost and share to 5-10 Facebook groups.

* Client to supply banner ads or ptownie can produce for an additional fee.

Price: $5500

Joe Coffee Ad

Season Package 2: Six Months

  • 2x Banner advertisement in the ptownie Dispatch email newsletter.
  • 2x Banner advertisement on the ptownie.com Homepage
  • 2x Banner advertisement on the ptownie.com Calendar Page
  • 2x Banner advertisement on a ptownie.com Calendar Category Page
  • 2x Custom social media post on ptownie pages*
  • Custom image on ptownie.com calendar event listing
  • 2x quarter page advertisement displayed in the ptownie Guide to Provincetown (print & digital)

* Posts will be shared to ptownie and the client’s social media audiences (Facebook & Instagram), and will be enhanced by a boost and share to 5-10 Facebook groups.

* Client to supply banner ads or ptownie can produce for an additional fee.

Price: $2950

2020 Advertising Specs:

Banner advertisement for the ptownie dispatch email newsletter
Banner advertisement on the ptownie.com Homepage
1200 x 600 px

Banner advertisement on the ptownie.com Calendar Page
Banner advertisement on a ptownie.com Calendar Category Page
1400 x 400 px

Image for custom social media post on ptownie Facebook page:
3000 x 2000 px

Image for custom social media post on ptownie Instagram account:
3000 x 3000 px

Custom images on ptownie.com calendar event listings
3000 x 2000 px

Full page advertisement for the ptownie Guide to Provincetown
1725 x 2160 px

Half page advertisement for the ptownie Guide to Provincetown
1725 x 1080 px

Quarter page advertisement for the ptownie Guide to Provincetown
1725 x 2160 px

ptownie Fall Guide Cover
ptownie Advertising Package
ptownie Advertising Package